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AI can’t replace human intelligence – Experts
Nasiru Yusuf Ibrahim
Communication scholars and public relations practitioners have insisted that Artificial Intelligence cannot replace human intelligence in whatever guise.
KANO FOCUS reports that the experts made the revelation at the Annual General Meeting and Public Lecture of the Nigerian Institute of Public Relations (NIPR) Kano Chapter.
The experts opined that AI is designed to replace manual work effectively and quickly, it cannot override the need for human input in the workspace.
In his presentation on “Artificial Intelligence and Spin Doctoring in Public Relations Practice in Nigeria,” the guest speaker, Professor Abdalla Uba Adamu, questioned the hype surrounding the Artificial Intelligence (AI) technology.
A cross section of dignitaries at the event
He noted that even though the technology will aid human efforts in all endeavours, especially in the public relations practice, data collection, it is impossible for it to replace human intelligence, instinct, interactivity and creativity.
He added that there is no way the technology will have superiority over human abilities, since computer can remain exactly the same way in hundred years without human inputs.
“While artificial intelligence can change the field of public relations, it is not able to replace human intelligence and judgment.
“That human element necessary is not easily (if at all) replaceable by technology alone because successful PR strategies require the expertise and experience of skilled professionals.
A cross section of dignitaries at the event
“AI is a tool, not a human, and lacks the emotions needed when it comes to certain parts of the business.
Professor Adamu, nevertheless stated that AI has become an essential part of the business landscape as the ever-emerging technologies are presenting new opportunities for growth and development.
The university don also differentiated between spin doctoring and public relations, noting that while the duo share similar characteristics, but they are not interchangeable.
He referred to spin doctoring as ‘slanted information’, which bullies, punishes journalists for telling the truth, or for publishing authentic information about their principals, while public relations tries at all time to maintain cordial relationships over period of times.
LOC Members
“Spin doctors are professional media experts who work behind the scene to influence the media on behalf of their clients. Their job is to put an interpretation or slant on events or situations by providing a positive angle to a news story.
“In order to make politicians, political institutions, or corporations more attractive, spin doctors seek to frame their clients in a positive light by exercising some control over what is said about their clients and how it is said,” he added.
Also speaking at the event, the publisher of PRNigeria, Yushau Shuaib, noted that while public relation practitioners will not refer to themselves as ‘spin doctors’, they nevertheless enjoy enhancing positivity over negativity.
A cross section of dignitaries at the event
Shuaib who also stated that it is impossible for AI to replace human intelligence, he said the technology can only enhance the work of professionals in the areas of audience targeting, content generation, media engagement, online reputation management and crisis management.
He said that regular technological tools being used daily have AI features.
“The AI is nothing new if we realise that search engines, location search tools, spell checkers, reverse image app, computer games shared the same feature
“We can’t deny the fact that, AI saves time, increases efficiency, improves accuracy and enhancescompetetive advantages. It merely augments human intelligence but can never replace creativity, human interactions and natural instincts… one cannot fall in love with the Robot in real sense,” Shuaib concluded.
In his remarks, the President of NIPR, Dr. Ike Neliaku noted that humans are still immensely valuable in public relations because the need for creativity in interactions cannot be replaced by Artificial Intelligence.
A cross section of dignitaries at the event
He commended the NIPR Chapter in Kano and a Governing Member, Dr. Sule Yau Sule for facilitating the lecture on contemporary issues.
Other dignitaries at the occasion included the immediate President of NIPR, Mallam Mukhtar Sirajo a traditional holder Katukan Kano, Alhaji Habibu Bello Dankadai who represented the Emir of Kano, Alhaji Ado Bayero and other PR bigwigs and friends of the Institute.
Nasiru Yusuf Ibrahim
Nafisah Yusuf Hassan, a magistrate in Kano State, has been recommended for appointment as a judge of the Kano State High Court by the National Judicial Council (NJC).
KANO FOCUS reports that Hassan is among four judicial officers from Kano State recommended for elevation to the High Court bench out of 28 candidates selected nationwide.
The other nominees are Halima Yahuza Ahmad, Abdullahi Abdulsalam Bature and Musa Ibrahim Umar.
The NJC disclosed the recommendations in a statement issued by its Deputy Director of Information, Kemi Babalola-Ogedengbe, following its consideration of candidates for judicial appointments across the country.
The council said all recommended candidates were expected to be sworn in by their respective state governors without delay.
Hassan’s recommendation follows her years of service in the Kano State judiciary, where she has reportedly distinguished herself through diligence, professionalism and careful handling of cases.
She has been commended for her commitment to judicial ethics, diligence and fairness in the discharge of her responsibilities, achievements that contributed to her career progression within the judiciary.
Her elevation is part of a broader development in the Kano State judiciary, with four magistrates from the state successfully scaling the selection process for appointment to the High Court.
The four nominees were reportedly assessed during the selection exercise and demonstrated strong professional competence, while their service records were found to be free of adverse remarks.
Their recommendation marks a significant step in their judicial careers and is expected to strengthen the judicial workforce in Kano State upon their formal appointment.
Nasiru Yusuf Ibrahim
The Kano State Accountability Forum on Education (K-SAFE) says it has tracked nearly 1,000 education projects across the state as part of efforts to promote transparency, accountability and effective service delivery in the education sector.
KANO FOCUS the coalition’s Co-Chair, Dr Auwalu Halilu, disclosed this on Wednesday during an advocacy visit to the Kano State Ministry of Public Procurement and Project Monitoring.
Dr Halilu said K-SAFE had monitored projects in more than six local government areas, covering interventions implemented by the State Universal Basic Education Board (SUBEB), Kano State Senior Secondary Education Management Board and Local Education Authorities (LEAs).
He explained that the monitoring exercise involved physical inspections and documentation of projects through photographs, videos and geographical locations.
According to him, reports of the findings had been submitted to relevant ministries, departments and agencies (MDAs), highlighting projects that met required standards and those requiring further attention.
He cited Rimin Gado Local Government Area, where the coalition tracked more than 80 education projects, adding that it planned to extend the exercise to all 44 local government areas of the state.
The K-SAFE Co-Chair said the visit was aimed at presenting the coalition’s activities to the ministry and exploring areas of collaboration in procurement and project monitoring.
He called for the inclusion of civil society organisations in procurement and monitoring processes, particularly tender board activities and field inspections, to strengthen independent oversight and provide them with firsthand information on government projects.
Dr Halilu also requested the ministry’s support in organising capacity-building programmes for civil society organisations on procurement procedures, due process, project standardisation, monitoring and evaluation.
He said such training would enhance civil society organisations’ understanding of procurement regulations and the technical requirements guiding project implementation.
Responding, the Commissioner for Public Procurement and Project Monitoring, Dr Nura Iro Ma’aji, welcomed the delegation and acknowledged the coalition’s contributions to supporting the state government’s efforts in the education sector.
He expressed the ministry’s readiness to collaborate with K-SAFE through information sharing and other relevant engagements to strengthen accountability and ensure compliance with due process.
“From our side, we are ready to work together because we know what they have been doing to support Kano State Government in the education sector,” he said.
Dr Halilu further disclosed that the coalition and its partner organisations had carried out the monitoring exercise without financial sponsorship, describing it as a demonstration of their commitment to transparency and accountability.
He reaffirmed K-SAFE’s commitment to sustaining engagement with relevant government agencies, civil society organisations and the media to strengthen oversight of education projects across Kano State.
Ibrahim Khalil
Government Secondary School (GSS) Army Day Bukavu has emerged champion in both the male and female categories of the maiden Kano State Secondary Schools Tug of War Competition.
KANO FOCUS reports that the school clinched the double victory at the competition, which ended on Wednesday at the Kano Pillars Stadium, Sabon Gari, Kano.
Governors College finished as runners-up in the male category, while Government Girls College (GGC) Kano secured second position in the female category.
The competition was organised by the Kano State Tug of War Association in collaboration with the state Ministry of Education, the National Drug Law Enforcement Agency (NDLEA) and the Kano State Sports Commission.
The maiden championship brought together secondary school students to promote teamwork, discipline, unity and sportsmanship, while raising awareness about the dangers of drug abuse.
Speaking at the closing ceremony, the Vice Chairman of the Kano State Tug of War Association, Jamilu Uba Adamu, described the competition as a successful initiative that had achieved its objectives.
He commended the Ministry of Education, Sports Commission, NDLEA, Gongoni Company Limited and MAGZO Pharmaceutical for supporting the event, particularly through the provision of T-shirts and Pocari Sweat drinks.
Also speaking, the Secretary of the Kano State Tug of War Association, Bashir Muhammad Sulaiman, who represented the Executive Chairman of the Sports Commission, Muhammad Tukur Babangida, reaffirmed the commission’s commitment to developing grassroots and school sports.
He said the initiative would help identify and nurture young sporting talents across the state.
The closing ceremony was attended by a member of the Kano State Football Association Board, Rilwanu Idris Malikawa Garu, representatives of the Ministry of Education, NDLEA, the Sports Commission and other stakeholders in the sports sector.
The organisers congratulated the winning schools and commended all participating institutions and partners for contributing to the success of the maiden edition.
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