Connect with us

News

AI can’t replace human intelligence – Experts

Published

on

Prof. Abdalla Uba Adamu

Nasiru Yusuf Ibrahim

 

 

 

Communication scholars and public relations practitioners have insisted that Artificial Intelligence cannot replace human intelligence in whatever guise.

KANO FOCUS reports that the experts made the revelation at the Annual General Meeting and Public Lecture of the Nigerian Institute of Public Relations (NIPR) Kano Chapter.

The experts opined that AI is designed to replace manual work effectively and quickly, it cannot override the need for human input in the workspace.

In his presentation on “Artificial Intelligence and Spin Doctoring in Public Relations Practice in Nigeria,” the guest speaker, Professor Abdalla Uba Adamu, questioned the hype surrounding the Artificial Intelligence (AI) technology.

A cross section of dignitaries at the event

He noted that even though the technology will aid human efforts in all endeavours, especially in the public relations practice, data collection, it is impossible for it to replace human intelligence, instinct, interactivity and creativity.

He added that there is no way the technology will have superiority over human abilities, since computer can remain exactly the same way in hundred years without human inputs.

“While artificial intelligence can change the field of public relations, it is not able to replace human intelligence and judgment.

“That human element necessary is not easily (if at all) replaceable by technology alone because successful PR strategies require the expertise and experience of skilled professionals.

A cross section of dignitaries at the event

“AI is a tool, not a human, and lacks the emotions needed when it comes to certain parts of the business.

Professor Adamu, nevertheless stated that AI has become an essential part of the business landscape as the ever-emerging technologies are presenting new opportunities for growth and development.

The university don also differentiated between spin doctoring and public relations, noting that while the duo share similar characteristics, but they are not interchangeable.

He referred to spin doctoring as ‘slanted information’, which bullies, punishes journalists for telling the truth, or for publishing authentic information about their principals, while public relations tries at all time to maintain cordial relationships over period of times.

LOC Members

“Spin doctors are professional media experts who work behind the scene to influence the media on behalf of their clients. Their job is to put an interpretation or slant on events or situations by providing a positive angle to a news story.

“In order to make politicians, political institutions, or corporations more attractive, spin doctors seek to frame their clients in a positive light by exercising some control over what is said about their clients and how it is said,” he added.

Also speaking at the event, the publisher of PRNigeria, Yushau Shuaib, noted that while public relation practitioners will not refer to themselves as ‘spin doctors’, they nevertheless enjoy enhancing positivity over negativity.

A cross section of dignitaries at the event

Shuaib who also stated that it is impossible for AI to replace human intelligence, he said the technology can only enhance the work of professionals in the areas of audience targeting, content generation, media engagement, online reputation management and crisis management.

He said that regular technological tools being used daily have AI features.

“The AI is nothing new if we realise that search engines, location search tools, spell checkers, reverse image app, computer games shared the same feature

“We can’t deny the fact that, AI saves time, increases efficiency, improves accuracy and enhancescompetetive advantages. It merely augments human intelligence but can never replace creativity, human interactions and natural instincts… one cannot fall in love with the Robot in real sense,” Shuaib concluded.

In his remarks, the President of NIPR, Dr. Ike Neliaku noted that humans are still immensely valuable in public relations because the need for creativity in interactions cannot be replaced by Artificial Intelligence.

A cross section of dignitaries at the event

He commended the NIPR Chapter in Kano and a Governing Member, Dr. Sule Yau Sule for facilitating the lecture on contemporary issues.

Other dignitaries at the occasion included the immediate President of NIPR, Mallam Mukhtar Sirajo a traditional holder Katukan Kano, Alhaji Habibu Bello Dankadai who represented the Emir of Kano, Alhaji Ado Bayero and other PR bigwigs and friends of the Institute.

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Headlines

Tsakuwa community honours teacher, Nupe man, nine others for development efforts

Published

on

Alhaji Tasiu Alhassan presenting certificate to Sarkin Tsakuwa Alhaji Ismail Santali

 

Ibrahim Khalil

 

 

 

Residents of Tsakuwa community in Dawakin Kudu Local Government Area of Kano State have honoured 11 individuals for their outstanding contributions to the development of the town.

 

KANO FOCUS reports that the awards were presented during the 6th Annual General Meeting (AGM) of the Tsakuwa Mufarka Sustainable Development Association, held on Sunday at Central Primary School, Tsakuwa.

Abdullahi Wagadi, Nasiru Yusuf Ibrahim and Al mustapha

Among those honoured were the traditional ruler of the community, Sarkin Tsakuwa, Alhaji Isma’ila Santali Tsakuwa; the Chairman of the Tsakuwa Mufarka Sustainable Development Association, Alhaji Tasiu Alhassan Tsakuwa; and a retired headmaster of Central Primary School, Tsakuwa, Alhaji Mahmuda Shehu, who continues to offer voluntary teaching services to pupils in the community.

 

Also recognised was Alhaji Umar Muhammad Banupe, a Nupe businessman who settled in Tsakuwa and has become an integral part of the community. He was honoured for his significant contributions to the town’s development.

Alhaji Umar Muhammad Banupe receiving a certificate

Other award recipients included the Chairman of the Northwest Development Commission, Professor Shehu Abdullahi Ma’aji (Garkuwan Tsakuwa); the Commander of the Gombe State Hisbah Command, Malam Rabiu Idris; media practitioner Nasiru Yusuf Ibrahim of Abubakar Rimi Television Corporation (ARTV); the founder of Tsakuwa Mufarka Sustainable Development Association, Malam Ibrahim Almustapha Sani; and Sulaiman Salisu Babah, among others.

Alhaji Tasiu Alhassan presenting a certificate to Nasiru Yusuf Ibrahim

Speaking at the event, the Sarkin Tsakuwa, Alhaji Isma’ila Santali Tsakuwa, commended the leadership of the association for its commitment to community development and urged members to sustain their efforts toward improving the welfare of residents.

 

In his remarks, the Chairman of the association, Alhaji Tasiu Alhassan Tsakuwa, said the non-partisan organisation had prioritised interventions in education, security, and healthcare.

He appealed to members of the community to sustain their monthly financial contributions to enable the association to continue implementing development projects.

 

Earlier, a member of the association, Malam Abdullahi Wagadi, disclosed that the group generated ₦6.56 million through members’ monthly contributions over the past year.

 

According to him, the association spent ₦3.84 million on allowances for volunteer teachers and vigilantes, ₦564,000 on fencing the Eid prayer ground, and ₦1.255 million on the renovation of the community police outpost.

He further stated that ₦356,000 was spent on supporting Tsakuwa Model Primary School, ₦430,000 on scholarships for students, ₦700,000 on instructional materials, and ₦50,000 on health assistance for vulnerable residents.

 

Association Raises Over ₦2.1 Million at AGM

 

A major highlight of the AGM was the fundraising session, during which the association raised ₦2.143 million from philanthropists and community stakeholders.

 

Leading the donations was Alhaji Umar Muhammad Banupe, who contributed ₦500,000. He was followed by Hon. Mustapha Bala Dawaki, who also donated ₦500,000, while Hon. Abdulmumin Tijjani, popularly known as Mai POS, donated ₦200,000.

Other donors included the Sarkin Tsakuwa, Alhaji Isma’ila Santali Tsakuwa, who donated ₦100,000; the association’s chairman, Alhaji Tasiu Alhassan Tsakuwa, ₦200,000; Professor Shehu Abdullahi Ma’aji Garkuwan Tsakuwa), ₦100,000; and Malam Rabiu Idris, who also contributed ₦100,000.

 

The event attracted community leaders, stakeholders, and residents who commended the association for its contributions to grassroots development and pledged continued support for its programmes.

Continue Reading

News

NCC moves to protect smaller telecom operators, releases draft MVNO business rules

Published

on

 

Nasiru Yusuf Ibrahim

 

The Nigerian Communications Commission (NCC) has introduced measures aimed at protecting smaller telecommunications operators from unfair competition by larger industry players through the release of a draft Business Rules framework for Mobile Virtual Network Operators (MVNOs).

 

KANO FOCUS reports that the Commission has also invited operators and other stakeholders to submit comments and recommendations on the proposed regulations before their final adoption.

 

According to the NCC, the draft framework is designed to prevent dominant Mobile Network Operators (MNOs) from using pricing strategies or operational delays to frustrate smaller operators and virtual network providers operating within the telecommunications sector.

 

The Commission noted that the proposed rules would promote fair competition, protect the interests of emerging operators, and strengthen operational standards across the industry.

 

As part of its stakeholder engagement process, the NCC has requested industry participants and interested parties to submit feedback on the draft framework on or before June 29, 2026.

 

The Commission also announced plans to hold a public consultation forum on July 9, 2026, where stakeholders’ submissions and recommendations will be reviewed and considered before the final implementation of the rules.

 

According to the NCC, the new regulations are intended to create a level playing field for all operators, encourage healthy competition, and accelerate growth within Nigeria’s telecommunications industry.

 

Key provisions of the proposed framework include strict onboarding timelines, fair pricing mechanisms, revenue-sharing arrangements, and mandatory compliance requirements for telecommunications operators.

 

Under the draft rules, host network operators will be required to acknowledge MVNO connection requests within 10 days and provide feedback on technical readiness within 20 days.

 

The framework further stipulates that all technical and commercial agreements between host operators and MVNOs must be concluded within 120 days to prevent unnecessary delays in market entry and operations.

 

To ensure equitable participation in the market, the NCC has also proposed benchmark pricing structures covering data services, voice calls, SMS, and USSD services.

 

The Commission believes the pricing model will help prevent dominant operators from engaging in anti-competitive practices that could force smaller virtual operators out of the market.

 

In addition, the proposed regulations introduce a tiered operational framework that clearly defines the scope, responsibilities, and operational boundaries of different categories of operators within the telecommunications ecosystem.

 

Industry stakeholders are expected to make further contributions to the framework before its final adoption by the Commission.

 

Continue Reading

Headlines

Kano health journalists launch Network to strengthen health reporting, advocacy

Published

on

 

Nasiru Yusuf Ibrahim

Health journalists in Kano State have inaugurated a new professional body, the Kano Health Journalists Network (KAHJON), aimed at strengthening media reporting and advocacy on Reproductive, Maternal, Newborn, Child and Adolescent Health (RMNCAH) and Primary Health Care (PHC).

 

KANO FOCUS reports that the network was launched during an Alignment, Coordination, Monitoring and Implementation meeting of media coalitions on gender-responsive RMNCAH and PHC, organised by the International Society of Media in Public Health (ISMPH) in Kano.

 

During the inauguration, journalists unanimously elected Khadijah Aliyu of Radio Nigeria as Chairperson of the newly established network.

 

Other members of the executive committee include Mustapha Hodi Adamu of People Daily Newspaper as Vice Chairperson, Abdullahi Hassan of ARTV as Secretary, and Mustapha Salisu of Prime Times as Public Relations Officer.

 

Speaking at the event, the Programme Director of ISMPH, Mr. Solomon Dogo, said the establishment of KAHJON would help unify existing health reporting groups and improve media coverage of critical public health issues, including polio eradication, nutrition, maternal health, and primary healthcare services.

 

He congratulated the newly elected executives and expressed confidence that the network would enhance collaboration among media practitioners while strengthening health advocacy efforts in the state.

 

Dogo noted that similar health journalists’ networks are already operating in Lagos and Kaduna states, adding that development partners remain committed to supporting initiatives that promote public health advocacy.

 

Also speaking, ISMPH Programme Officer in Kano, Hajiya Sabuwa Yahaya, said the platform would improve coordination among journalists, enhance access to health information, and strengthen evidence-based reporting on health issues.

 

According to her, the network will also provide a stronger platform for advocacy and engagement with government institutions, development partners, and local communities.

 

The inauguration ceremony attracted goodwill messages from several development partners, including the Integrated Budget and Policy (IBP), LISDEL, CCSI, SANDHEF, and the Clinton Health Access Initiative (CHAI).

 

Representatives of the Kano State Ministry of Health, the Drug Management and Consumables Supply Agency, and the Kano State Contributory Healthcare Management Agency also attended the event.

 

A major highlight of the ceremony was the signing of a Memorandum of Understanding (MoU), which formally established the Kano Health Journalists Network and marked the beginning of a new chapter in health journalism and advocacy in the state.

 

Continue Reading

Trending