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Nigeria’s Omoniyi Ibietan, elected Secretary-General of APRA
Nasiru Yusuf Ibrahim
The Head Media Relations at the Nigerian Communications Commission (NCC), Dr. Omoniyi Ibietan, has just been elected the Secretary-General of the African Public Relations Association (APRA) at the ongoing 35th Annual Conference and Annual General Meeting (AGM) taking place in Abidjan, Côte d’Ivoire.
KANO FOCUS reports that Ibietan was elected into a three-man Executive Council. The other two members are Arik Karani (Kenya), President, and Dr. Michele Mekeme (Cameroon), Vice President.
Ibietan, a fellow of the Nigerian Institute of Public Relations (NIPR) and APRA, has promised to work with other members of the Executive Council to continue the trajectory of reforms in APRA, expand the democratic space by encouraging greater participation of national public relations institutions on the continent.
He has also expressed his readiness and commitment to working more closely with the African Union Commission and Council of Ministers to put public relations at the heart of policy, programmes, and project implementation.
Ibietan, a journalist, writer, and author works at NCC where he oversees aspects of the public communication strategy of the national regulatory authority for telecommunication in Nigeria.
Earlier in Nigeria’s Fourth Republic, he was Special Media Advisor to the Federal Minister of Information and Communication. He has over 20 years of experience in media and communication scholarship and practice, spanning journalism, academia, policy discourse, communication strategy, regulation, and stakeholder relations.
Ibietan earned BA and MA in Communication Arts and Communication & Language Arts from the Universities of Uyo and Ibadan in Nigeria, respectively, graduating atop his classes. Earlier, he obtained a diploma in journalism with distinction from the Moscow-Based International Institute of Journalism.
He holds a Ph.D. in Communication from the North-West University in South Africa, with specialisation in political communication. He is a IP3 certified regulation specialist and holds a mini MBA in telecommunications from NEOTELIS in Paris.
He is also a member of the African Council for Communication Education (ACCE), an Associate Registered Practitioner of Advertising (arpa) and member of the International Institute of Communications (IIC), the world’s only policy debating platform for the converged communications industry.
As a scholar, he focuses on patterns of political communication through new media; media and culture studies; and theoretical & normative foundations of communication in relation to democracy and freedom. He is on the faculty of the Nigerian campus of Italy-based Rome Business School (RBS), where he teaches doctoral students PR & Advertising and Media Management & Communication Strategy. He also facilitates learning to students in the Master of Corporate Communication programme at RBS.
His first book, Social Media, Social Demography, and Voting Behaviour in Nigeria, was published by Premium Times Books in Washington in May 2023. He has travelled extensively in Africa, North America, Europe, and Asia.
At the ongoing conference, Ibietan presented the first paper at the commencement of business sessions titled: Digital Inclusion as Arbiter of Accessible Public Relations: A case of Nigerian Communications Commission.
Using Castells’ Theory of the Network Society and the Knowledge Gap Theory, and based on the actions of the Nigerian government through the activities of the Nigerian Communications Commission (NCC), Ibietan advanced a thesis that digital inclusion is the arbiter of digital public relations.
Through implementation of laws, policies, guidelines, developmental regulation, collaborative partnerships, social investments, operational efficiency and ancillary actions that are consequential and quantifiable, and using copious pictorial evidence, Ibietan discoursed a perspective that NCC’s digital inclusion programmes, projects and activities are foundational to digital economy.
He argued that this is because investment in and coordination of expansion of digital infrastructure, demonstrating their affordances and enhancing people’s access to such resources, constitute the building blocks and raison d’être of digital economy and inherently digital public relations.
APRA, the successor to the Federation of African Public Relations Association (FAPRA), instituted in Nairobi in 1975, exists to foster unity of Africans and their global allies through interactions and exchange of meaning. This year’s theme is ‘One Africa, One Voice: Bridging Africa’s Communication Divide’.
APRA Côte d’Ivoire 2024 is endorsed by the Government of Côte d’Ivoire, the Holding Opinion & Public (THOP), and major global PR associations, namely the International Public Relations Association (IPRA), The International Communications Consultancy Organisation (ICCO), the Global Alliance for Public Relations and Communication Management (GA), the African Union Commission (AUC), and PR national associations across the continent.
Additionally, the conference featured the eight edition of the Innovation Summit (IN2SUMMIT) and included the seventh edition of the SABRE Awards Africa, holding tonight. The APRA secretariat is in Nigeria, and the body maintains an observer status with the African Union.
Headlines
Kano says it executed 1,508 projects worth N928 billion in three years
Nasiru Yusuf Ibrahim
The Kano State Government says it has executed 1,508 development projects worth more than N928 billion across the state’s 44 local government areas since Governor Abba Kabir Yusuf assumed office, with about 80 per cent of constituency projects awarded between 2023 and 2025 already completed.
KANO FOCUS reports that the Commissioner for Public Procurement, Projects Monitoring and Evaluation, Comrade Nura Iro Ma’aji Sumaila, disclosed this during an international press briefing on the administration’s infrastructure development programme.
According to Comrade Sumaila, the projects cover critical sectors including roads, urban renewal, education, healthcare, security and other social infrastructure.
He said 799 of the projects have been completed, while 709 are at various stages of execution. He added that the state is also implementing 619 constituency projects through members of the Kano State House of Assembly.
The commissioner noted that about 80 per cent of the constituency projects have been completed. However, he said some projects remain unfinished because of rising construction costs caused by inflation.
He said the government has submitted a request to Governor Abba Kabir Yusuf for an upward review of contract sums to enable contractors complete the affected projects.
Breakdown of projects
Comrade Sumaila said the administration spent over N169 billion on urban renewal projects, including road rehabilitation, drainage construction and other metropolitan infrastructure.
He said another N118 billion was committed to constructing five-kilometre roads in 38 local government areas to improve connectivity across the state.
According to him, the government also awarded contracts worth over N6.8 billion for the construction of Kano State Neighbourhood Watch security divisions in 36 local government areas.
He added that rural infrastructure projects covering education, healthcare and other social interventions across the 44 local government areas account for contracts valued at more than N397 billion, while other ongoing projects have a combined value of about N255 billion.
Commitment to transparency
The commissioner said the Ministry of Public Procurement, Projects Monitoring and Evaluation would continue to ensure compliance with due process and technical standards in the execution of government projects.
He said the ministry’s mandate includes monitoring projects to ensure value for money and prudent utilisation of public resources.
According to him, the administration’s investments in infrastructure are intended to improve mobility, strengthen security, expand access to education and healthcare, improve water supply and stimulate economic growth across the state.
News
World Cup: Imam warns Muslims against allowing football to distract from worship
Ibrahim Khalil
The Chief Imam of Nagazi-Uvete Jumu’ah Mosque and the late Alhaji Abdur-Rahman Okene’s Mosque in Okene, Kogi State, Sheikh Murtadha Muhammad Gusau, has cautioned Muslims against allowing football and other forms of entertainment to distract them from the primary purpose of their existence, which he said is the worship of Allah.
Delivering his Friday sermon titled, FIFA World Cup Match: Allah Did Not Create Us, The Universe, For Idle Sport, Amusement, Or Play!, the cleric reminded Muslims that while Islam permits lawful recreation, it must never overshadow religious obligations or become the central focus of a believer’s life.
Quoting several verses from the Qur’an, Imam Gusau said Allah created mankind for a clear purpose and not for amusement or idle pursuits.
He cited Qur’anic passages, including Surah Al-Anbiya (21:16), Surah Al-Mu’minun (23:115), and Surah Adh-Dhariyat (51:56), to emphasise that the ultimate purpose of human existence is to worship Allah and prepare for the Hereafter.
The Islamic scholar explained that recreation is permissible in Islam when it helps refresh the mind and body for acts of worship and productive living. He referenced traditions of the Prophet Muhammad (SAW), including his encouragement of archery and his tolerance of lawful sporting activities.
However, the cleric expressed concern over what he described as the commercialisation and globalisation of football, arguing that modern international competitions have evolved beyond sport into massive economic and ideological enterprises.
According to him, major tournaments are driven by powerful commercial interests involving broadcasting rights, sponsorships and advertising, which, he said, often promote values inconsistent with Islamic teachings.
Imam Gusau warned that excessive devotion to football clubs and players could lead to misplaced priorities, personality worship and unhealthy fanaticism.
He lamented that many young people now regard footballers as their greatest role models while neglecting scholars, innovators and other individuals whose contributions are more beneficial to society.
The cleric also criticised the promotion of gambling, alcohol advertising and other practices associated with some international sporting events, urging Muslims to remain vigilant and uphold Islamic values.
While acknowledging that physical exercise and sports are beneficial, he stressed that Muslims should engage in them within the limits prescribed by Islam and without neglecting obligatory acts of worship.
He called on Muslim youths to balance recreation with their religious and social responsibilities, urging them not to allow entertainment to define their lives or distract them from their ultimate purpose.
Imam Gusau concluded the sermon with prayers for peace, righteous leadership, the protection of Muslim communities worldwide, and relief for oppressed people, particularly those in Gaza.
Headlines
Kano ranks best in ECOWAS on education spending index
Nasiru Yusuf Ibrahim
Kano State has emerged as the highest-ranked sub-national government in the Economic Community of West African States (ECOWAS) for education spending, according to the latest Sub-National Education Spending Index developed by the University of Paris.
KANO FOCUS reports that the ranking places Kano State first among 209 first-level sub-national governments across 15 ECOWAS member countries, underscoring the state’s growing reputation for prioritising investment in education.
According to the published index, Kano topped the rankings with an overall S-WAESI score of 87.21, outperforming other leading regions, including Dakar and Saint-Louis in Senegal. Lagos State was the second Nigerian state on the list, ranking 16th overall.
The assessment evaluated states and regions using the S-WAESI (Sub-National Weighted Aggregate Education Spending Index) methodology, which measures government commitment to education through indicators such as actual education expenditure, spending per student, budget execution, education priority, transparency and evidence-based reporting.
The methodology assigns 35 points to actual education spending, 25 points to spending per student, 20 points to budget execution, 10 points to education priority and 10 points to transparency.
The report indicated that Kano excelled largely due to its strong actual education spending and budget execution, making it the best-performing sub-national government in the region.
The ranking covered states, regions, districts and municipalities across Nigeria, Senegal, Ghana, Côte d’Ivoire, Sierra Leone, Liberia, Benin, Burkina Faso, Mali, Niger, Togo, Guinea, Guinea-Bissau and Cabo Verde.
Kano State Accountability Forum on Education (K-SAFE) said the recognition reflects Kano State Government’s sustained investment in expanding access to education, improving school infrastructure and strengthening educational planning and budget implementation.
KANO FOCUS reports that the achievement is expected to further boost the state’s profile as a leader in education reform within West Africa and provide additional momentum for ongoing efforts to improve learning outcomes across the state.
The latest ranking comes amid renewed attention on education financing across ECOWAS, with experts increasingly emphasising transparent budgeting, efficient resource utilisation and sustained public investment as critical drivers of quality education.
