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Upskilling the North: How Jobberman is empowering Northern youths for a greater future
Press Release
Jobberman, Nigeria’s leading recruitment platform has released a documentary titled ‘Upskilling the North’, which showcases the impact of its Soft skills training on young Nigerians in the north (Kano and Kaduna) and the multiplier effect it has on communities.
The documentary details the stories of some of the beneficiaries of the training whose employability and professional careers have been boosted by the Jobberman Soft Skills training. It spotlights the inspirational stories of Engr. Khalilah Yahya Aliyu, Zekiya Garba, Sani Mohammed and Queen Matthews who have been equipped with critical tools, to help them transition into their new roles and increase workplace productivity.
Beyond aiding them in their professional quests, these participants also noted that the training program equipped them with multi-dimensional skills that could be applied across different areas of life.
“I have learnt invaluable insights that have translated into better professional and personal relationships for me.
“For example, I usually didn’t think much about how I gave negative feedback. I just said it anyhow I thought it should be said. But by applying the sandwich method I learnt in the soft skills training, my feedback has been better received and more appreciated,” Engr. Khalilah Yahya Aliyu said.
For some of the participants, sharing the knowledge learnt from the soft skills training has been life-changing for them. “I’m glad to be a community change maker by teaching other people what I have been fortunate to learn through Jobberman’s soft skills training programme.
“From the time of starting the program till now, I’m proud to say that I have been able to teach more than ten people -old and young- how to improve their job search by writing proper CVs,” Zekiya Garba said.
The training is part of the efforts of a partnership between Jobberman and Mastercard Foundation (a subset of the broader ‘Young Africa Works’ (YAW) to tackle youth unemployment in Nigeria. The partnership aims to train young people in Nigeria and enable them to secure dignified and fulfilling work by 2025.
Speaking on the documentary, Jobberman Head of Youth and Engagement and Learning, Innih Ikhide, stated that “We partnered with Mastercard foundation in 2020 with the sole mission of solving youth unemployment and empowering the Nigerian youths with the requisite soft and employability skills needed to thrive in the modern marketplace landscape.
“The success stories from the program that we have detailed in our ‘Upskilling the North’ documentary are very heartwarming and show just how much of an impact can be made when strategic partnerships are struck and powered by a positive vision.
“We look forward to achieving even much more and building strategic partnerships with key Northern stakeholders as we consolidate efforts towards widening the reach of our training program’s impact”
You can watch the extremely insightful documentary right here – https://bit.ly/UpskillingtheNorth
You can also take advantage of this FREE soft skills training by simply visiting www.jobberman.com/softskills
For additional information, or interview requests with Jobberman Nigeria, please contact Jobberman Communications – communications@jobberman.com
Founded in 2009, Jobberman is a career platform that provides training and placement for jobseekers, as well as the best selection of candidates for companies hiring. It is the single largest job placement website in sub-Saharan Africa and has the vision to become the leading source of talent in every market it operates in by simplifying job searching and talent acquisition; matching the right set of skills with employers’ needs.
For more information about the online placement platform visit www.jobberman.com
Headlines
Abdulaziz unveils project inspection initiative, trains APC social media inflluencers at Arewa media summit
Nasiru Yusuf Ibrahim
The Senior Special Assistant to President Bola Ahmed Tinubu on Media and Public Enlightenment, Abdulaziz Abdulaziz, has unveiled a regional project inspection initiative aimed at showcasing key development projects in Northern Nigeria, while urging journalists and social media influencers to uphold ethical communication and combat misinformation.
Speaking on Monday at the maiden Arewa Media Summit in Kano, organised by his office, Abdulaziz said the gathering was conceived to strengthen dialogue between government, citizens and the media through accountability, responsibility and ethical communication.
He said effective governance depends on transparency, responsible civic engagement and a professional media that serves as a bridge between leaders and the people through factual and balanced reporting.
The presidential aide also cautioned social media influencers, who command large online audiences, to verify information before publication and avoid content capable of creating division, particularly as the country approaches the 2027 general elections.
According to him, more than 100 All Progressives Congress (APC) social media communicators were trained ahead of the summit to enhance their capacity to communicate government policies, programmes and achievements effectively.
Abdulaziz also unveiled the Gani Ya Kori initiative, a regional project inspection tour designed to spotlight landmark projects executed by President Bola Ahmed Tinubu and Northern state governors that have received limited public attention.
“The initiative will help ensure that citizens are adequately informed about development projects and government interventions across the region,” he said.
The summit also featured a keynote address by the Minister of Information and National Reorientation, Mohammed Idris, who urged journalists and social media influencers to deny bandits and terrorists the publicity they seek.
“The media has an indispensable role in denying violent extremists the publicity they seek while promoting unity, resilience and hope,” the minister said.
He stressed that democracy flourishes when government remains transparent, citizens participate responsibly and the media performs its constitutional role with professionalism, fairness and integrity.
Idris observed that while the digital revolution has transformed communication by making every smartphone a broadcasting platform, it has also accelerated the spread of fake news and disinformation capable of undermining national unity and public confidence.
Declaring the summit open, Kano State Governor Abba Kabir Yusuf called on other states to emulate Kano’s Special Reporters Initiative, through which more than 150 young people have been deployed to ministries, departments, agencies and the state’s 44 local government areas to strengthen government communication and public enlightenment.
KANO FOCUS reports that the summit attracted journalists, broadcasters, filmmakers, digital content creators, academics, policymakers and communication professionals from across Northern Nigeria to deliberate on the theme, “Government, Citizens: Accountability, Responsibility and Ethical Media Practice.”
Headlines
Kano says it executed 1,508 projects worth N928 billion in three years
Nasiru Yusuf Ibrahim
The Kano State Government says it has executed 1,508 development projects worth more than N928 billion across the state’s 44 local government areas since Governor Abba Kabir Yusuf assumed office, with about 80 per cent of constituency projects awarded between 2023 and 2025 already completed.
KANO FOCUS reports that the Commissioner for Public Procurement, Projects Monitoring and Evaluation, Comrade Nura Iro Ma’aji Sumaila, disclosed this during an international press briefing on the administration’s infrastructure development programme.
According to Comrade Sumaila, the projects cover critical sectors including roads, urban renewal, education, healthcare, security and other social infrastructure.
He said 799 of the projects have been completed, while 709 are at various stages of execution. He added that the state is also implementing 619 constituency projects through members of the Kano State House of Assembly.
The commissioner noted that about 80 per cent of the constituency projects have been completed. However, he said some projects remain unfinished because of rising construction costs caused by inflation.
He said the government has submitted a request to Governor Abba Kabir Yusuf for an upward review of contract sums to enable contractors complete the affected projects.
Breakdown of projects
Comrade Sumaila said the administration spent over N169 billion on urban renewal projects, including road rehabilitation, drainage construction and other metropolitan infrastructure.
He said another N118 billion was committed to constructing five-kilometre roads in 38 local government areas to improve connectivity across the state.
According to him, the government also awarded contracts worth over N6.8 billion for the construction of Kano State Neighbourhood Watch security divisions in 36 local government areas.
He added that rural infrastructure projects covering education, healthcare and other social interventions across the 44 local government areas account for contracts valued at more than N397 billion, while other ongoing projects have a combined value of about N255 billion.
Commitment to transparency
The commissioner said the Ministry of Public Procurement, Projects Monitoring and Evaluation would continue to ensure compliance with due process and technical standards in the execution of government projects.
He said the ministry’s mandate includes monitoring projects to ensure value for money and prudent utilisation of public resources.
According to him, the administration’s investments in infrastructure are intended to improve mobility, strengthen security, expand access to education and healthcare, improve water supply and stimulate economic growth across the state.
Headlines
Kano ranks best in ECOWAS on education spending index
Nasiru Yusuf Ibrahim
Kano State has emerged as the highest-ranked sub-national government in the Economic Community of West African States (ECOWAS) for education spending, according to the latest Sub-National Education Spending Index developed by the University of Paris.
KANO FOCUS reports that the ranking places Kano State first among 209 first-level sub-national governments across 15 ECOWAS member countries, underscoring the state’s growing reputation for prioritising investment in education.
According to the published index, Kano topped the rankings with an overall S-WAESI score of 87.21, outperforming other leading regions, including Dakar and Saint-Louis in Senegal. Lagos State was the second Nigerian state on the list, ranking 16th overall.
The assessment evaluated states and regions using the S-WAESI (Sub-National Weighted Aggregate Education Spending Index) methodology, which measures government commitment to education through indicators such as actual education expenditure, spending per student, budget execution, education priority, transparency and evidence-based reporting.
The methodology assigns 35 points to actual education spending, 25 points to spending per student, 20 points to budget execution, 10 points to education priority and 10 points to transparency.
The report indicated that Kano excelled largely due to its strong actual education spending and budget execution, making it the best-performing sub-national government in the region.
The ranking covered states, regions, districts and municipalities across Nigeria, Senegal, Ghana, Côte d’Ivoire, Sierra Leone, Liberia, Benin, Burkina Faso, Mali, Niger, Togo, Guinea, Guinea-Bissau and Cabo Verde.
Kano State Accountability Forum on Education (K-SAFE) said the recognition reflects Kano State Government’s sustained investment in expanding access to education, improving school infrastructure and strengthening educational planning and budget implementation.
KANO FOCUS reports that the achievement is expected to further boost the state’s profile as a leader in education reform within West Africa and provide additional momentum for ongoing efforts to improve learning outcomes across the state.
The latest ranking comes amid renewed attention on education financing across ECOWAS, with experts increasingly emphasising transparent budgeting, efficient resource utilisation and sustained public investment as critical drivers of quality education.
