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Opinion

Kannywood Trajectories 2: The Magazines

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Prof. Abdalla Uba Adamu

 

It is a sign of the high value of literature among the Hausa that magazines to cover the new entertainment medium became rapidly established. Even Nollywood, with more Western educated actors and producers, did not produce the volume the magazines the Hausa did with regards to the film industry.

Thus, in the wake of Sangaya’s spectacular success in 1999, Hausa language magazines sprung up to provide news, information and gossip about the Hausa video film industry soon after the industry started to crystallize. However, the first Hausa video film magazine, Taskira was established in 1996 in Kano, but ceased publication after few issues. Its place was taken by a more successful Tauraruwa (“Star” and inspired by the Hindi film magazine, Stardust, which was extremely popular in urban Hausa northern Nigeria) established by a writer and filmmaker, Sunusi Shehu Burhan which was introduced in 1998 to capture the burgeoning Hausa video film scene. Sunusi, an avid Hollywood and Hindi film enthusiast, coined the term Kanywood for the Hausa video film industry in August 1999 — creating an indigenous label for the industry two years before The New York Times created Nollywood for the Nigerian film industry in 2001. In that period, well over 80% of the production studios as they existed, were located in Sabon Titi, Kano, a wide street that bisected Kano city. Tauraruwa magazine pitched its single office in the area which rapidly became known as “Kanywood Boulevard”.

In March 1999 Fim magazine debuted. Published in Kaduna, it remained the single most consistent source of information about the industry since its first issue. Professionally produced, with an almost academic flair for balance and less sensationalism, it rapidly became the leading and authoritative Hausa video film magazine in Nigeria and beyond, complete with an independent web site (and prefers to use Kaliwud initially instead of Kanywood for the industry, although the industry, in solidarity with Sunusi Shehu who coined the term, prefers Kanywood).

Later, the longevity and tenacity of Fim magazine standardized the coinage to Kannywood from 2002, propelling it into Oxford English Dictionary in 2019 which defines it as “The Nigerian Hausa-language film industry, based in Kano; Kano regarded as the centre of this industry”.

Other magazines that joined in the fray included Annashuwa, Bidiyo, Duniyar Fim, Garkuwa, Gidauniya, Indiyana, Majigi, Marubuciya, Mudubi, Mujallar Sharhi, Mujallar Sho, Mumtaz, Nishaɗi, Sharhin Fim, Shirin Fim, and Tauraruwa. Like the Hausa video film industry itself, competition to establish the magazines, with the exception of the sole survivor, Fim, was motivated by a do-it-yourself journalism ethos and desire to make money, rather than to document the process. This explains why out of about 16 titles established between 1998 to 2005, only one, Fim, survived.

A study of their lifespan indicated varying longevity from just one issue (Mujallar Sharhi), to two (Annur, Sharhin Fim, Indiyana) or four to six (Annashuwa, Majigi, Marubuciya). The rest survived few issues beyond number 10 up to 2004 before folding up.

Indiyana became somewhat unique in that it provided news and information in Hausa about Hindi, rather than Hausa, film industry—which it culled from Hindi film magazines like Fanfare and Stardust, as well as Internet web sites. However, after only two issues, it folded up.

Marubuciya started as a literary magazine, but started to focus on the burgeoning Hausa video film industry after three issues to get a share of the market. Increasing availability of printing presses created more varieties of covering the entertainment industry. Thus, Nishaɗin Mako became the first (18th to 25th September, 2003) initially fortnightly newspaper to cover the industry. It ceased production after that one issue.

The magazines are almost exclusively devoted to video films, trying to keep pace with their rapid expansion, highlighting the appeal of particular films and expanding the number of stars and superstars in the process. And perhaps not surprisingly, regular contact and coverage of the industry provided the magazine publishers with video ideas; for they too entered the video film production business. Thus, Fim magazine produced Gagarabadau, Daren Farko and Artabu, while Majigi (through Shalamar Video film studio in Abuja) produced Honarabul, Illar Gaba and Nafisa–Ta.

Beside the magazine as vehicles of a media process, new linguistic terms rapidly appeared which became the lexicon of the industry, essentially introduced by the younger spectrum of the business, and reflected their globalized adaptation of English words to Enghausa. Thus, some of the popular terms that emerged included shutin (shooting), lokashin (location), artisaye (set rehearsals), industiri (industry), kastin (casting) sina-sinai (scenes), selinface (selling face), rol (role), camama (low budget, i.e., cheaply, produced videos, popularized by Ɗan Ibro franchise), Kan-ta-waye (rookie, greenhorn, fresh Executive Producer, especially a woman with more money than sense, to produce a film). They reflect the new lexicon of Hausa urban film folk and sophisticates.

Indeed, as shown by Yusuf Adamu, a whole new videospeak language, bulungudu was created principally by a seasoned actor, Hussaini Ƙoƙi in 1994. This new created language was first used in Qarni, a film by Hafizu Bello in collaboration with Abba Lawan in 2003. Bulungudu echoes the Klingon language, known as Klingonese or tlhIngan Hol, which was first introduced in “Star Trek: The Motion Picture” in 1979.

By 2005 the Hausa video film had established itself as a perfect example of globalization of popular culture in a traditional society. The darkness fell in the noon of 2007 with a private phone video clip.

Prof. Abdalla Uba Adamu
Is a Professor of media and cultural studies in Bayero University, Kano.

This was first published on his Facebook account.

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Opinion

Governor Umar Namadi @ 63: A Life of Purpose, A Legacy of Inclusive Leadership

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Yunusa Hamza (Tafidan Farin Dutse)

 

At sixty-three, Governor Umar Namadi stands not merely as a public office holder, but as a compelling symbol of purposeful leadership, moral clarity, and people-centred governance. His life journey, rooted in discipline, shaped by service, and guided by integrity, offers both inspiration and instruction in an era where leadership is often tested by complexity and competing expectations, especially in a diverse state like Jigawa.

 

Governor Umar Namadi’s formative years were defined by resilience, humility, modesty, and a deep appreciation for community values. His professional ascent, particularly in the financial and administrative sectors, was marked by diligence and an unwavering commitment to transparency. As a Fellow Chartered Accountant (FCA), he cultivated a reputation for prudence and accountability—traits that later became the cornerstone of his public service ethos.

 

Governor Umar Namadi’s transition into politics was not driven by ambition alone, but by a sense of duty to contribute meaningfully to societal progress. Rising through the ranks, he served with distinction in both the private and public sectors. Notably, as Commissioner of Finance and later as Deputy Governor, he demonstrated loyalty, competence, and a collaborative spirit. These qualities prepared him for the greater responsibility he now bears as the Executive Governor of Jigawa State.

 

Governor Namadi’s leadership exemplifies inclusivity in both vision and execution. He governs with deliberate openness, ensuring that policies reflect the needs and aspirations of diverse communities—urban and rural, young and old, privileged and underserved. His administration has consistently emphasised participatory governance, recognising that sustainable development is anchored in collective ownership.

 

Equally defining is his honesty—an attribute that has earned him public trust and institutional credibility. In a political climate often clouded by scepticism, Governor Umar Namadi’s integrity stands out as a refreshing constant. He leads not with rhetoric, but with results; not with grandstanding, but with grounded action. His financial discipline and transparent governance have fostered confidence among citizens and stakeholders alike.

 

Above all, Governor Umar Namadi embodies a clear sense of purpose. His developmental agenda is not episodic but strategic, focused on long-term impact rather than short-term applause. From strengthening education and healthcare systems to advancing agricultural productivity and infrastructural growth, his policies reflect a coherent vision for a prosperous and self-reliant Jigawa State.

 

At 63, the life of Governor Umar Namadi is a testament to the power of consistency, character, and conviction. He reminds us that leadership is not merely about occupying office, but about uplifting lives, building institutions, and leaving behind a legacy of hope. Indeed, it is worth noting that “sixty-three teaches that strength is not loud—it is steady.”

 

In celebrating Governor Umar Namadi at this time, we celebrate more than a birthday; we celebrate a life devoted to service—a leader defined by inclusivity, honesty, and unwavering commitment to purpose.

 

Finally, as he marks his 63rd birthday, it is not merely a milestone of age, but a celebration of significance—a testament to a life that has gathered meaning, shaped others, and will, Insha Allah, continue to inspire. As the saying goes, “Sixty-three is not the sunset of life; rather, it is the golden hour where everything glows with purpose.”

 

This piece was written by Yunusa Hamza (Tafidan Farin Dutse) of Gwaram Local Government Area, Jigawa State. He can be reached via [yunusafarindutse@gmail.com](mailto:yunusafarindutse@gmail.com) or +234 803 444 5493.

 

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Opinion

Bauchi: A paradise for immunity seekers? How allegedly corrupt politicians are eyeing government house

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Haroon Mustapha

 

For the attention of His Excellency, Asiwaju Bola Ahmed Tinubu, GCFR, President and Commander-in-Chief of the Armed Forces of the Federal Republic of Nigeria

 

If two-term presidential politics is a game of two halves, then the first term is when a president sets direction, lays foundations, and begins to redirect the country toward a brighter future. The second term is when those gains are consolidated, the larger vision is executed, and a lasting legacy is secured. The ‘BAT’ years are positioned to become a defining period that repositions Nigeria regionally and internationally—no longer the tired story of a nation defined only by potential, but a 21st-century success story that converts potential into tangible national benefits.

 

That is precisely why Bauchi, like every other state in the federation, must not be allowed to become a paradise for immunity seekers. Past executive failures must not be recycled. Allegations of criminality must not be politically laundered. Questions over allegedly siphoned NNPC funds, claims of procurement abuse, and allegations touching on banditry or terrorism financing must not be brushed aside while Bauchi misses a genuine opportunity to reposition itself as a hub for tourism, agricultural investment, and strategic solid mineral development under your leadership.

 

Few tactics in politics are as cynical as the rush for constitutional immunity. Under Section 308 of the 1999 Constitution (as amended), governors are protected from civil and criminal proceedings while in office. For some Bauchi politicians, the timing of their ambitions raises serious concerns. With lingering allegations from their time in public service, the governorship can appear less like a platform for service and more like a constitutional shield.

 

Reports in the public domain suggest that individuals investigated or charged by the EFCC or ICPC are repositioning themselves as leaders seeking the people’s mandate—not necessarily to serve, but, critics argue, to evade accountability. Regardless of how such actors reframe their narratives, the public record cannot simply be ignored. This trend risks turning Bauchi into a haven for immunity seekers, weakening public trust, undermining governance, and damaging the reform legacy your administration seeks to build.

 

A prominent example is the current governor, Senator Bala Abdulkadir Mohammed. Before his election in 2019, the former Minister of the Federal Capital Territory faced EFCC scrutiny. The anti-graft agency stated that he “was standing trial for money laundering at the time he won the election as governor of Bauchi State. Only the constitutional immunity from prosecution has put that case in abeyance.”

 

More recently, his administration has faced fresh scrutiny involving aides charged with money laundering and terrorism financing, with his name reportedly appearing in court filings. Governor Mohammed has dismissed these developments as political persecution. Critics, however, argue that his 2019 governorship bid may have been partly influenced by the protections of constitutional immunity. Whether one accepts the EFCC’s position or the governor’s defence, the optics remain troubling.

 

Reports also indicate that sections of Bauchi’s political elite are positioning Dr Bala Maijama’a Wunti as Governor Mohammed’s preferred successor ahead of the 2027 elections. This raises an important question: is this confidence, or a reflection of a political class that believes public memory is short?

 

Dr Wunti, a career public servant, served in the Nigerian National Petroleum Company Limited (NNPC), rising through several senior roles, including Group General Manager of the National Petroleum Investment Management Services (NAPIMS). However, public records also contain allegations relating to his tenure, including claims of contract inflation and procurement irregularities.

 

While these allegations have not resulted in any conviction and have been dismissed by his supporters as baseless, their persistence in public discourse raises concerns. As he emerges as a potential governorship candidate, critics see a familiar pattern: individuals under scrutiny seeking offices that confer constitutional immunity.

 

Mr President, your administration has projected itself as reform-driven and committed to difficult but necessary decisions. The removal of fuel subsidy, exchange rate reforms, and fiscal restructuring are widely cited as evidence of that commitment. This is why the company your administration keeps is equally important.

 

The people of Bauchi are weary of unrealised potential—youth unemployment, weak healthcare systems, and underdeveloped economic sectors. The state holds vast opportunities in agriculture, tourism, and mineral resources, but these cannot be realised if leadership is driven by self-preservation rather than public service.

 

Your reform agenda is built on credibility. Associating with individuals facing serious allegations risks undermining that credibility. Public perception matters, both locally and globally. If Bauchi’s political succession becomes associated with unresolved allegations and political manoeuvring, it could reinforce concerns about accountability within the system.

 

Your legacy will not be judged solely by economic indicators but also by the standards you uphold and the precedents you set. Any perception that political offices are being used as shields against accountability risks weakening the broader narrative of reform and national renewal.

 

Bauchi’s political elite must decide whether protecting individuals facing serious allegations serves the people or perpetuates a cycle of impunity.

 

Mr President, you have demonstrated economic courage. You now face a test of political consistency. A lasting legacy requires reform without selective tolerance for corruption. Allowing Bauchi to become a refuge for immunity seekers would not only undermine the state’s future but also cast a shadow on the broader reform agenda.

 

The 2027 elections will test whether substance prevails over political expediency. Nigerians deserve leadership rooted in accountability, integrity, and genuine service.

 

We remain guided by your leadership, Mr President.

 

Mustapha writes from Bakin Kura Street, Bauchi.

 

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Opinion

Muhammad Abubakar Rimi: Sixteen Years After

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Isyaku Ibrahim

A proverb says that nobody lives forever, and this is true, as everyone has an appointed time. This was the reality on April 4, 2010, when the unarguable leader of progressive and radical politics, the outspoken Alhaji Mohammed Abubakar Rimi, answered the divine call while returning home after attending the coronation of the Emir of Dass in Bauchi State.

 

Many shed tears as an icon passed on, creating a huge vacuum in the political history of the country. Alhaji Mohammed Abubakar Rimi was a man whose name transcended national boundaries due to his numerous admirable qualities.

 

Among the attributes that made the late consummate politician stand out were his eloquence, truthfulness, receptiveness, incorruptibility, courage, fearlessness, humour, people-centred approach, and, above all, his sense of justice and kindness. These were only a few of the countless traits that endeared him to people far beyond Kano and Nigeria.

 

If one recalls, the late political maestro, who could have contested for the Senate before Engineer Salihi Iliyasu was disqualified, was once invited to address a colloquium organised by the campaign team of former U.S. President George W. Bush—an honour accorded to only a few Africans.

 

Alhaji Mohammed Abubakar Rimi was, in many ways, a thorn in the flesh of Nigeria’s political establishment due to his steadfastness, sincerity, and firm opposition to draconian policies by both military and civilian administrations that inflicted hardship on ordinary citizens.

 

This was evident during his leadership of the old Kano State, where he made significant strides in infrastructural development and people-oriented policies within less than four years in office. His tenure stood out, even as he later left the party that brought him to power to pursue a second term under another platform.

 

It is on record that many of his successors could not match his achievements. Regrettably, several of his projects remain incomplete, while others have been abandoned.

 

Rimi was widely regarded as one of the most performing governors in the history of the old Kano State, alongside the late Police Commissioner, Alhaji Audu Bako.

 

Notably, he assembled a government dominated by young, educated individuals, including members of rival political parties. His cabinet featured figures such as Alhaji Abdulhamid Hassan (NPN) in Education, Shehu Shanono (UPN) in Local Government, and Ahmed Hassan Sani (GNPP), now the Emir of Gumel in Jigawa State, who handled Internal Affairs, Information, Youths, Sports, and Culture. Most of them were under the age of 40—an unprecedented move in Kano’s political history.

 

As admirers of the firebrand politician mark 16 years since the passing of the man fondly called *Limamin Canji* and *Rimi Adon Gari*, it is not an exaggeration to say that the vacuum he left behind remains difficult to fill, particularly in terms of ideology and leadership style.

 

We pray that Almighty God, in His infinite mercy, forgives his shortcomings and grants him eternal rest in paradise.

 

Isyaku Ibrahim is Director of Public Enlightenment in the Kano State Civil Service.

 

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