Mukhtar Yahya Usman

The Vice Chancellor, Kano University of Science and Technology, Wudil, Shehu Alhaji Musa has said consideration of consumption preference is critical to agricultural development in Nigeria.

Kano Focus reports that Mr Musa a Professor of agricultural economics and Extension worried that in spite of the huge deposited natural resource; Nigeria is still listed by Food and Agriculture Organization among nations who are technically incapacitated to meet its food demands.

The university don who made the submission while delivering the 46 series of Professorial inaugural lecture at Bayero University, Kano at the weekend emphasized on value addition, consumption pattern as key factors that determine agricultural viability in a country.

In the presentation titled: Crossing The Chasms of Agricultural Development in Nigeria: consumer Preference Studies, Market Integration Syntheses and Value Chain Diagnoses to the Rescue, Shehu dissected the clear demarcation between production and meeting consumer preference.

The Vice Chancellor submitted that given the enormous qualities and contributions of agriculture, the sector has not performed as expected essentially in the past four decades due to inadequate supply of inputs and the refusal to pay attention to the food demand, value chain and consumption pattern of consumers.

Shehu contended that Nigeria’s agricultural policy must pay quality attention to Supply-Response Model which creates smart integration between production, value chain addition and consumers preferences to attain sustainable agriculture and food sufficiency.

The university Don declared that despite policy interventions, the agricultural sector is still largely underdeveloped, principally because substantial concentration is devoted more on production, rather than on enhancing value addition across value chain segments.

He stressed that FAO prediction also came even when the Federal government Economic Recovery and Growth Plan (ERGP) projected Nigeria’s self-sufficiency in tomato paste, rice and wheat by 2020; a the targets that was yet to materialize because of the large and continuous dependency on importation.

Besides, he posited that ERGP prediction also emphasized on increase in the value of agricultural production by 31 per cent with tendencies to boost the country’s revenue by N21 trillion by the end of 2020.

While applauding the border closure policy of government, the university administrator cautioned on the possible negative implication of the reopening of the Nigeria land borders on local production of products with competitive advantage.

He advocated deployment of technologies in the area of post-harvest and storage facilities to reduce produce damage especially in the Northern part of Nigeria just as he called for revamping of extension services to all agricultural clientele groups as well as improving budgetary allocation to agric sector to improve food sufficiency.

According to him “ Nigeria has great potentials of becoming the food basket of the West Africa sub-region given that she is endowed with a huge expanse of arable land, beneficial climate, abundant streams, lakes, forest and grassland as well as large, active population that can sustain a highly productive agriculture. But we have failed to recognize the significance of consumption pattern.

“In any economy, consumer preferences and demand constitute the bedrock, which influence the production decisions of producers, since consumer’s satisfaction is the major target of producers if they are to stay in business. The much talked about value addition in agriculture is founded on the preferences and demand of consumers,” he noted.

Chairman of the Professorial lecture and Vice Chancellor Bayero University, Kano, Sagir Adamu Abbas explained that the lecture series are designed to enable professors showcase the output and relevant of their research findings.
Mr Sagir who expressed satisfaction on the 46 edition of the professorial lecture posited that the presentation will add value to policy implementation on agriculture and improve body of knowledge.